A reporter at the local paper dove deeper into the issue and found through an extensive search of Moran's Facebook page and the Roadsodie.com site that he is clearly just a Caucasian male. Not African American, not Mexican, not Asian, not female. Just a boring white male. The news soon went viral from there and civil rights activists have bombarded Roadsodie.com's social media sites with posts using the hashtag #BoycottRoadSodie and demanding it be shut down until things change.
Unfortunately for Moran and Roadsodie, this created a whole new firestorm of backlash and anger towards the site.
"I'm not going to stop being a white guy. It's who I am. It's my heritage and I'm proud of it. My grandparents, my great grandparents all fought hard to be white and I would never turn my back on it. And dogs just take too much effort. Yeah I'm going to take you for a walk every day. Walk yourself asshole."